History
The Fiorillo family has been trading in fabrics in Naples since 1889, the year the first store opened in Piazza del Municipio. Paolo Fiorillo, a third-generation member of the family, seemed destined for a different future, having studied music. However, after spending 10 years traveling the world as a messenger with his guitar, promoting cutting-edge sound, fashion, and trends of the time, he ended his artistic career to join the family business. In 1976, he met Diego Della Valle and the two immediately developed a relationship of mutual respect and deep friendship.
In 1984, Diego Della Valle called him to begin the venture that would occupy him, to this day, with the launch of the Tod’s, Hogan and Fay brands. After more than 30 years of collaboration, Paolo Fiorillo continues to manage the distribution of the three brands from the Rome offices, is a partner of the Della Valle family in numerous Tod’s, Hogan, and Fay stores, and also owns multi-brand stores in the cities of Naples, Salerno, and Reggio Calabria. His son Luca Manfredi Fiorillo, thanks to his education abroad, now contributes to the growth of the family business.
Naturally, Paolo Fiorillo never forgot his artistic past. In fact, in 2014, he composed “Capri Song” with his friends Mogol and Peppino di Capri, a song that immediately became the anthem of the blue island.
Also in 2014 was the launch of the “Capri Musk” perfume, which was adopted by the entire international jet set that frequents Capri, an island that Paolo Fiorillo has always carried in his heart, a passion shared with his friends Diego and Andrea Della Valle, Luca Cordero di Montezemolo, Carlo Rossella, Luigi Abete, Tonino Cacace, Fiona Swarovski, Aurelio de Laurentiis, Wolf Chitis, Nina Stevens, and Francesca Valtorta, who, like him, seek refuge there in their free time.
